SERVICE AREA AD MANAGEMENT

PPC is one of the best way for service area businesses to get found by potential customers.  [[With a strong website and a presence on GMB <link> Google local search works great for the city your business is located in.]]  While it’s typically easier to rank organically in the city your business is located in, it’s crucial to leverage PPC to get found on the first page of Google and Bing search results. 

Regardless of whether you are a small owner-operated business just opening up or an established [large] company, pay-per-click advertising can help you reach your goals by driving qualified traffic and sales on your budget.

We implement the following - relevant Service Area business keywords that you customers use when searching for your services; while avoiding certain keywords that waste your ad dollars; we use compelling ad copy; and smart targeting are a few of the key ways we can effectively launch and run PPC for your service area business.

PPC or Pay Per Click means Ads that are only charge you when they are clicked. Once you set a budget you pay for the number of clicks you get on your ads until your budget is met for the set time period.

Advertisers must bid on keywords they deem highly relevant to their business. If they successfully win the auction, their ad will be displayed in a particular position on the search results page, depending on keyword relevance and quality score.

We set up customizable geographic and demographic parameters and chose the best keywords that are unique to your business for your ads. This way your business will get a higher volume of the right kind of traffic. This means more people who fit your customer parameters will see your ads instead of unqualified people who are in the wrong area, or just are not a good fit for your business.

PPC can help your business in a variety of ways depending on what you are trying to accomplish. For example, if you are a small local business looking to increase brand awareness, you can do this by bidding on highly relevant keywords with radius targeting around your business, while utilizing display ads to target audiences relevant to your business.

On the flip side, if you are a large ecommerce retailer looking to drive sales, you can use shopping campaigns and target the entire US. This is where PPC experts at Service Area Marketing come in. We learn about your business and your goals to create a customized strategy that will help you reach those goals while staying on budget.

It depends on how much you want to or can spend, how many people you’d like to reach, and the size of your business. When setting up your ads you chose a budget for a period of time such as weekly, monthly, or quarterly. Your PPC campaign will not exceed the amount you select within your preferred timeframe.

Most small to medium sized businesses will spend about $2,500 per month on average, medium businesses may spend 10k or more, and larger businesses may spend 100k or more. You can set your budget anywhere from $500 to as high as you would like to spend. The higher the budget the more people will see your ads.

PPC is pay per click advertising, so you pay whenever a lead clicks on your ads, whereas SEO, search engine optimization, is a term describing a method of getting leads to your website naturally or, in marketing terms, “organically”. They’re both very important to healthy website traffic flow and for getting new leads to your website.

Yes, PPC can and usually should be location targeted. This way your ads only show up to people in your service areas. You can select any location to target your ads to a location such as a city, state, or country or multiple cities, states, or countries.

We recommend both and expect both.  It's why we offer both SEO-optimized websites and PPC services.   but we understand that not all businesses have the budget to invest in both.

If you have a bigger budget, we recommend combining SEO with pay per click advertising. PPC puts your business at the very top of search results, allowing you to quickly begin seeing more clicks and customers while you wait for your SEO efforts to take effect (which can take weeks or months).

For clients with a smaller budget, we recommend search engine optimization. It ensures people will steadily find your business organically, leading to more clients and higher revenue.

While PPC is a type of online advertising, SEM stands for Search Engine Marketing. It’s a term used to describe any activity that is intended to improve visibility of a website through search engines. In short SEM is actually a blend of PPC and SEO efforts.

We use SEM for many of our clients to achieve maximum results by mixing paid and organic strategies to take advantage of every aspect of marketing in order to bring our clients as many qualified potential clients and customers as possible.

There are a wide variety of PPC options such as Google Ads like display ads, paid search ads, and retargeting ads, social media ads, and shopping ads. Google Ads are by far the most popular and most versatile option.

Google Ads is the most popular pay-per-click advertising platform in the world. Google is the most popular search engine, receiving approximately 3.5B search queries a day, giving advertisers the most exposure as far as search engine advertising is concerned.

Google Ads allow you to create and share ads (both desktop & mobile) via keyword bidding and audience targeting. You also have the opportunity to show beyond just search engine results. With Google, you have the ability to advertise across other Google properties (ex. Google Maps, YouTube), as well as via the Google Display Network and the Google Shopping Network, which has become an increasingly important space for ecommerce advertisers.

Have you ever been online and noticed an advertisement that seemed mysteriously relevant to your recent browsing history? It’s not déjà vu, and it’s not magic. It’s called remarketing!

Remarketing is arguably the most effective types of display advertising available because it allows you to target an audience that has already expressed a strong interest in your product or service by visiting your site. Remarketing ads keep your business fresh in their mind when they may otherwise forget about you.

While other display advertising methods may allow you to target by demographics or other customer profile traits, remarketing allows you to target based on recent behavior. Recent behavior is the strongest indicator of future behavior and we know how to leverage that information to get results!

No matter how amazing your website is, the vast majority of your visitors are going to leave before making a purchase or submitting their contact information. With the help of our remarketing experts, you can bring these hot prospects back to your site with specialized ads that follow them after they leave. (Hint: If you are reading this, you’re definitely going to start seeing our ads now.)

As of 2018, Google Shopping Ads drive 76% of all retail search ad spend, which in turn generates 85% of all clicks.  This goes to show how incredibly important having shopping campaigns active are for ecommerce businesses.

Google Shopping ads generally have higher CTRs, generate more relevant and high quality leads, and have higher conversion rates/ROI than text ads.  This is due to the fact that Shopping ads are more visually compelling, provide price comparisons within the network, and have better optimized landing pages for ecommerce.

Along with search and display campaigns, we also manage shopping campaigns, including Google Merchant Center creation, feed creation/management, campaign creation, and bid management.